Earning from a site
Earning from a content site: the honest version
A content site earns from advertising only after it has useful original content and real visitors, and only after an ad network approves it. For Google AdSense, approval is never guaranteed - Google reviews each site for original content, clear navigation and policy compliance. Any earnings figures you see in videos are the creator's own claims, not a promise.
The steps a real attempt takes
- Publish original guides written or reviewed by a person. Google publishes no minimum article count - its readiness guidance stresses unique, original content, and warns that ads may not be placed on sites with scraped or copyrighted content.
- Put the site on a domain you control. A subdomain of a domain you already own can avoid a new purchase, though hosting space and setup still need to be in place first.
- Apply for AdSense under your own Google account. Approval attaches to your account and cannot be bought or transferred - Google reviews the site's original content, navigation and policy compliance.
- Only after approval, place ads and promote the articles from social channels you already run. No new mass accounts needed.
Policy facts, checked 25 Oct 2026
- AdSense eligibility: your own unique, high-quality, original content on a site whose code you control; 18+.
- Social media traffic is not prohibited. Banned sources are paid-to-click, autosurf, click-exchange, mass unsolicited email and software-driven traffic.
- Ads may not appear on scraped or copyrighted content, or on pages made only to show ads.
- Invalid-traffic enforcement is strict and suspensions can be unappealable - traffic quality matters.
- AdSense terms do not allow transferring an account, so a purchased "pre-approved" site still needs your own review.
Sources: AdSense eligibility, site readiness, program and traffic policies, invalid-traffic suspensions.
No guaranteesNo approval is guaranteed, no niche is proven to pass review, and no earnings figure is a forecast. Treat a content site as a slow, free-to-start experiment with modest expectations.
Back to all guides